I wonder how many lawsuits we will eventually see involving stuff created in Second Life? You see all kinds of brand name items for sale out there, and I am pretty sure there are lots of them that are not officially created by any brand, so it will be interesting when large corporations get involved. The other day we had an avatar sue another over a sex bed, today it is over sex toys. So, just remember, no matter which world you are in, sex sells!

A maker of the “Eros SexGen Platinum Base Unit” (a device in the online virtual world Second Life) has filed suit against another person in the game for copyright infringement, claiming the second party is making exceedingly similar sex toys. So now apparently there’s going to be a legal battle for the hearts, minds and bodily fluids of online avatar-based sex-havers. Just like Philip K. Dick predicted in 1967 in his novella The Eros SexGen Platinum Base Unit. Source: Litigate, Castigate, Investigate: Second Life Kerfuffles

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