Jul 11

Help the Planet in Second Life

Category: RL Meets SL by Stone Culdesac

How cool is this? Plant a tree in Second Life and it will cause a tree to be planted in rl in rainforest regions. Second Chance Trees is one of the 50 finalists in the American Express Members Project contest, and if they win, they will be able to plant one million trees in locations throughout Latin America and Africa. American Express card members can vote here.

Second Chance Trees was conceived, developed and built by social media agency Converseon in partnership with 501 (c)(3) non-profit Plant It 2020. Second Life residents can plant a virtual tree at Second Chance Trees Island for 300 Linden dollars (about $1.50), which triggers the planting of a corresponding tree in endangered rainforest regions in the real world. Source: Second Life Reforestation Project Qualifies as a Finalist in American Express Members Project

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