Just finished reading this good post over on GigaOm by Wagner James Au called Debunking 5 Business Myths about Second Life, where he, being a former Linden Lab employee and soon to be published author on the subject, debunks 5 business myths about Second Life. He is setting the record straight on some stories the news outlets have grabbed onto and some of the shoddy research they have been doing, like saying there are almost 8 million users, when that is the total number of signups. Second Life can take some getting used to, believe me, if the avatars didn’t go away when users signed off, the start areas would be clogged with abandoned avatars, I can see millions standing around with their heads down right now.
He mentions a unique user number, about 500,000, that sounds like it should be higher, considering there are over 20,000 signups a day, if everyone of those login once, and I know they don’t, that would be 600,000 users right there. Looking at this page on SecondLife.com, Economic Statistics, they have listed over 1,000,000 avatars logged in during the last 30 days. Which probably means that lots and lots of people have multiple avatars, which is probably throwing some of the counts off, such as average time online, etc?
All I know is, there is a lot more money being created by Second Life than is shown in some of these reports I have seen. And while there may not be many big corporations in Second Life yet, the smaller business man is certainly making up for it by purchasing islands and starting businesses from scratch, franchising and more. I bet a big portion of the islands they have sold, over 8,000, are owned by a small number of people in one form or another.
Anyway, it’s a good read, check it out, Debunking 5 Business Myths about Second Life.
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