American Cancer Society to hold third annual Virtual Relay For Life in Second Life.

The event is today and tomorrow, but the fundraising goals have already been shattered by Second Life volunteers.

This year’s event, supported by the Society’s Futuring and Innovation Center, is expected to attract nearly 2,500 global participants. Volunteer organizers have already shattered their goal of raising $75,000 by raising nearly $90,000 (or $24 million Linden dollars, the official Second Life currency) to support cancer research and programs.

In addition to the Relay For Life event, the Society also is celebrating the recent opening of its virtual headquarters in Second Life. The new virtual building, which opened on June 1, is designed to provide the same cancer information and services to people in the virtual world as the organization provides in the non-virtual world. The building includes presentation and meeting rooms for cancer education sessions and fundraising meetings, and will soon feature a staffed link to the Society’s National Cancer Information Center that provides free cancer information 24 hours a day, seven days a week, 365 days a year. The headquarters also features green space and gardens to showcase user-created art that expresses the personal fight against cancer. Source: American Cancer Society to hold third annual Virtual Relay For Life in Second Life

More info and location information available here.

Popularity: 2%