Evanston, IL – 06/20/2008 – AVATRAIT, the leading advocate of the emerging genre of “Digital Impressionist” art from the virtual world of Second Life, is very pleased to announce that they’ve been invited to be part of the Rinascimento Virtuale show in Florence, Italy this fall.
Rinascimento Virtuale is an exhibit focusing on the art of virtual worlds, which will be featured at the Museum of Natural History of Florence from October 21, 2008 through January 7, 2009. This is a part of, and is opening in conjunction with, the third staging of the Festival della Creatività, an international art event that will take place October 23-26, 2008 at the historic Fortessa da Basso, and various satellite venues around Florence.
Greg Houston (Track Hax in Second Life), the founder of Avatrait, will be making a presentation during the Festival, detailing the growth of “Digital Impressionism”, how the Avatrait Gallery arose as the premier site for this emerging genre within S.L., and how they have bridged the real and virtual worlds by bringing this new art (via high-quality framed prints sold through their web site) to a wider real-world audience.
Avatrait artists will be both represented by framed originals in the show and via a video production which will be a program element of the art fest. All of the Avatrait art featured in Rinascimento Virtuale will be donated for a charity benefit at the conclusion of the exhibit. In another first, a hardcover book will be released which will both detail the birth of this exciting new genre, and document the Avatrait artists’ works in this ground-breaking exhibition.
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