Archive for the 'Business' Category

caLLie cLine Makes Maxim Top 100

October 31st, 2007 | Category: Brands, Business, Marketing, RL Meets SL

Callie ClineWhy is this a big deal? caLLie cLine is a Second Life avatar from this blog, ~•~ mOtoRaTi giRLz ~•~.
Damn, I just noticed they posted the Hot 100 in May, where have I been?

Are the guys at Maxim hitting some of the good stuff, have they lost their minds? I’ll admit that’s one good looking avatar, but anyone who picks an avatar over Kim Kardashian is just crazy or in need of new eyewear. Seriously, it’s not just me is it? Here’s what it says about her on her page.

95. Second Life Girl
Second Life—a 3-D virtual world that’s imagined, created, and owned by its online residents—was launched in 2003 and now boasts nearly five million inhabitants around the globe. Never taken part in the nerd fest? Isn’t she reason enough? 95. Second Life Girl

They didn’t even give her whole name, just Second Life girl. Why would they pick a Second Life avatar as number 95 of the Hot 100? It wouldn’t have anything to do with advertising, now would it? Her blog, ~•~ mOtoRaTi giRLz ~•~, has the tagline “tearing up Pontiac’s motorati island with fun & flair!”, you see that, it’s Pontiac’s island. If you visit the MotoratiLife website, you’ll see a button that says Maxim, 2nd Life Style, a button for caLLie cLine and some others, including one that says Land a Palooza, apply for land, but I will get to that one later.

I’m just a regular girl who loves to create, imagine, encourage & dream… I love people and equally enjoy my privacy and quiet times. I think every person has something very special to offer, and I’ve been very fortunate to meet some amazing people in my life who have shared their amazing gifts, talents and stories… Source: Blogger profile

So, the question is, did Maxim put her in to get featured on their website, as some sort of cross advertising thing? She says she was born in 2005, but it makes me wonder if Pontiac had her redone, if she did her avatar herself, or maybe even Pontiac bought her avatar and have guys running it now, just saying. All I know is, I just lost a LOT of respect for anything at Maxim, I love Second Life, I think it could be big part of a lot of people’s future, but, I’ll take a real life girl over a hot avatar any day. As for the promotion, it worked, I actually visited Motorati Island the other day, but it was real late and nothing was going on, but now I think a deeper inspection of the Island and caLLie is called for. If she is any good at racing, she may be the perfect Second Life Girl.

Oh, and the apply for land button, it looks like Pontiac is giving away land to avatars with good ideas, so if you have a great idea, you may be able to get some land to start something car related in Second Life.

Become a partner with Pontiac and create a thriving island of car culture!

Car culture is so embedded in our society that the themes used by builders can come from every nook and cranny of the real world…

From screaming engines redlining across cracked asphalt to rock-a-billy babes dipping french fries in a drive up diner.

From science geeks blasting rocket cars across the desert hardpan to shade tree mechanics changing the oil on their prized muscle car.

From battle hardened mechs gearing up for battle across an apocalyptic plain to Shriners on go-karts cruising down Main Street.

Let your imagination run wild and then click on the link below to fill out a submission. Consider us insane landlords with a taste for fast cars and big ideas.

It’s your chance, whatcha gonna do?

Apply Now

Note: Due to the amazing amount of interest and submissions for our project we’re almost at capacity with our island. If you have a great idea we’re still interested in it but be aware that there might be a delay in land grants on Motorati for the immediate future. Source: Land-A-Palooza

Here is a promotional video featuring caLLie cLine.

The Motorati website has some other interesting links, like the Car Builds, the Drift or Die Zombie Smash and the Maxim section has links to pick up hot chicks, links to some hot spots and a create the ultimate bachelor pad tutorial.

Popularity: 8%

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OnRez Browser and It’s Affect on the SL Economy

October 19th, 2007 | Category: Business, Doing Business in SL, Tier Fees, Virtual Economy

By Stone Culdesac

In a recent post on theGridLive, Prokofy, from the Second Thoughts blog, chastised me for not asking any questions about the new OnRez browser the Electric Sheep Company is creating, because she says they are going to change search for everyone who uses it. I didn’t really get what she was so upset about until her most recent post in which she says the search function in the OnRez browser will be the same as searching from the ALL tab in the Second Life client, which, as we all know, sucks. If there is no way to narrow it down to people, places, events, etc, then it will always suck and new residents will get tired of it and move on like they do now with the regular client. And if the shopping search is like the shop.onrez.com site, then people won’t be happy with it either, as they haven’t figured out what most online merchants already know, you show each item and allow them to pick a color on the item page, instead, they list each color in the search so you end up with results that are all identical except for the color, and that is not very useful at all to anyone that I know. If they want a real shopping destination, then they need to use their own site and figure out what is wrong with it.

But I guess the main thing with this new browser will be how it actually handles search, if it is as Prokofy says, then it will suck for the new users to search for anything in Second Life even worse than it does now with the regular client. As one merchant in the comments said, about two thirds of their traffic comes from search, most of the rest is word of mouth with some classified ads and other listings sending very few visitors. This could be big for Second Life merchants and it will be one of the first things many of us will be looking at when the browser is available, I will show some side by side comparisons and talk to some merchants to see if they see any increases in traffic on the 24th and thereafter.

Check out Prokofy’s post, What’s Wrong with the Sheep Search and the Killing of the Inworld Economy, as she goes really deep into the reasoning on why Linden Labs would allow ESC to do what they are doing, and some of the happenings behind the scenes. One of her more interesting points is the fact that prices on some things have increased 10 fold, but the value of the linden has remained the same and does not gravitate to it’s natual value, she says, “That most of these people then are facing depressed wages and an economic slump and a world awash with freebies and tombstone objects from oldbies, and frustrated in entering the market, and then leave and never make the middle class, is a subject Lindens or corporations or their metaversals never contemplate.”

She has several related articles, this one, Do You Need Real Estate to Make a World? talks about how open sourcing the server code will devalue the land, and a couple more on the Electric Sheep company and the search function in the OnRez browser, Don’t Buy Classifieds or Search Ads This Week! and Greed Shepherd’s Big Fleece: The Sheep Grab the Search.

Popularity: 3%

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Learn how to buy and sell land

October 14th, 2007 | Category: Business, Land Issues, Shopping

Here is a class to help you avoid the same mistake I made buying land in Second Life.

What: NCI Class: Land Ownership 2 - Advanced

When: Oct 14, 2007 7:00 pm - 8:00 pm (Sunday)

Where: Caledon Highlands Second Life

Tags: Caledon Highlands Education learning NCI Writer Second Life

Description: NCI Class: Land Ownership 2 - ADVANCED Instructor: Nancy Villotta Location: NCI Caledon (Caledon Highlands) Great Hall When: Sunday, 7pm to 8pm, 1 hour

Pre-requisite: Landownership 1 - Basics

Learn how to buy and sell land with Shippou Oud, an experienced SL land dealer. This class covers pricing, terraforming, mainland versus islands, land auctions, “rare” land, and how to maximize the value of a plot of land for sale. Learn what to look for and what to avoid!

Second Life URL.

Popularity: 3%

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Promoting Your Profession & Your Programs in Second Life

October 13th, 2007 | Category: Business, Doing Business in SL, Promotions

Promoting Your Profession & Your Programs in Second Life

When: Oct 13, 2007 2:00 pm - 3:00 pm (Saturday)

Where: Eduisland II Second Life

Tags: fair festivals fair festivals parades learning profession programs

Description: Eduisland II Education Fair

Location at Occupational Therapy Center with Zsuzsa Tomsen “Promoting Your Profession/Your Programs in Second Life” This session covers how set up an educational center and promote a project on Second Life. This includes how to create and set up informational displays, how to create and run video, and how to build and modify objects that will enhance your center. We will also discuss ideas for “getting the word out” in Second Life. Sandbox Hands-on.

Second Life URL.

Popularity: 2%

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NCI Class: Starting a Business in Second Life

September 26th, 2007 | Category: Business, Education, Training

What: NCI Class: Starting a Business in Second Life

When: Sep 29, 2007 5:00 pm - 6:30 pm (Saturday)

Where: Caledon Highlands Second Life

Tags: Caledon Highlands Education NCI Acronym Second Life

Description: NCI Class: Starting a Business in Second Life Instructor: Nancy Villota Location: NCI Caledon (Caledon Highlands) Great Hall When: Saturday, 5pm to 6:30pm, 1.5 hours

You’ve developed some Second Life content creation skills and are ready to test your metal in the metaverse marketplace. How do you begin?

This class will teach you the basics of starting and running a business in Second Life. What’s already out there? How do you find your niche? How do you attract potential customers? How, exactly, do you sell stuff in Second Life anyway?

Learn all this and more as Nancy Villota shows you how to get started on the path to Second Life Business success.

Second Life URL.

Popularity: 3%

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NCI Class: STARTING A BUSINESS IN SECOND LIFE

September 13th, 2007 | Category: Building, Business, Education

What: NCI Class: STARTING A BUSINESS IN SECOND LIFE

When: Sep 15, 2007 5:00 pm - 6:30 pm (Saturday)

Where: Caledon Highlands Second Life

Tags: Caledon Highlands Education learning NCI Writer Second Life

Description: NCI Class: STARTING A BUSINESS IN SECOND LIFE Instructor: Nancy Villota Location: NCI Caledon (Caledon Highlands) Great Hall When: Saturday, 5pm to 6:30pm, 1.5 hours

You’ve developed some Second Life content creation skills and are ready to test your metal in the metaverse marketplace. How do you begin?

This class will teach you the basics of starting and running a business in Second Life. What’s already out there? How do you find your niche? How do you attract potential customers? How, exactly, do you sell stuff in Second Life anyway?

Learn all this and more as Nancy Villota shows you how to get started on the path to Second Life Business success.

Second Life URL.

Popularity: 2%

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SL-ideas 1st Virtual Meetup

September 13th, 2007 | Category: Business, Design, Developing, Discussion, Meet and Greet

What: SL-ideas 1st virtual Meetup

When: Oct 2, 2007 10:00 am - 12:00 pm (Tuesday)

Where: Pinastri Second Life

Tags: Education Jim Gustafson learning Pinastri Second Life

Description: If you talk about something, you can be educated by that (usually), but to do it gives you real success. So we want to do open round table events (most of them open to the public) to cover several topics in business and web-3D topics. We offer this from our group but also invite other people to do it with us together.

Wenn man ueber etwas redet, bildet das idR., aber machen fuehrt weiter. Wir wollen daher zukuenftig in Second Life meistens offene Round Table (und manchmal mehr) zu unterschiedlichen Business und web3D Themenfeldern durchfuehren. Aus unserer Gruppe heraus, mit und fuer andere.

Second Life URL.

Popularity: 4%

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Second Life Avatar Gets VC Funding

September 13th, 2007 | Category: Business, Doing Business in SL, VC Funding

Everybody remembers Anshe Chung right? She is the first person to make a million off of Second Life, or so it was reported. Well now she has received a round of VC funding from Gladwyne Partners, who also invested in the Electric Sheep Company, creators of sims for the NBA, MLB, AOL, Reuters, NBC, the Virtual Laguna Beach & Virtual Hills, The L Word, Bantam Dell, Ben & Jerry’s and even some travel and real estate firms.

Anshe Chung Studios maintains offices in the real world where it employs more than 60 people full time, I believe in China where most of their employees are from, and they also use virtual reality freelancers world wide. They host thousands of residents on more than 40 square kilometers of gated communities, and according to Anshe Chung Studios, they have developed more virtual property than any other Metaverse development company.

Sources at Gladwyne tell 3pointD the investment closed today, but wouldn’t reveal the amount. Gladwyne should be quite happy to have found another play in the virtual world sector; they’ve been looking very closely at the space since hopping into the Sheep pen. From the sound of things, they’re continuing the due diligence they’ve been doing throughout the space for the last year or two, so look for more, although it remains to be seen how soon. And congratulations to Anshe (or rather, to the husband-and-wife team behind the avatar), who has built an unparalleled “native” virtual-world brand over the last four years or so. Such companies should be under pressure from bigger, more established production houses, but none seem to have made significant in-roads. Anshe also has the advantage of having outsourced much of her studio’s work to employees in her native China, which may have made a difference to Gladwyne. Source: Anshe Chung Draws Venture Capital Investment

Will ACS end up being the Wal-Mart of Second Life? Driving out smaller businesses and later raises prices as they have been accused of doing? If you look at all the stink she raised recently when she dropped the prices on everything to 10 lindens, I think she may be headed in that direction. Rumors of shady deals on investments on WSE, and converting the land she is renting, etc, as noted by Nobody Fugazi here certainly don’t make me feel all warm and fuzzy about ACS. Even Benjamin Duranske of Virtuallyblind.com has been looking into the legal aspects of it.

Other links covering some of their business practices below:

10Lindens ACS - Anybody pro? Yesterday Anshe Chung’s company flooded SLexchange with cheap furniture: 10 L$ / item and - because of her ’silent’ partnership with SLexchange - got her own category do to so right under ‘vehicules’. Well, it didn’t take long for a protest to arise on the SLexchange forums, understandable too as Anshe is planning to launch ‘a full range catalog of decent SL content’ at this price. For full time SL entrepreneurs that are into the content creating business, this is bad news: imagine a skin selling at 10L$.

Vehicles (2473), Weapons (2566), Anshe Chung 10Lindens People complaining about her getting her own category to flood slexchange with the cheap stuff. Heck, check out this deal on a Sex Bed</a. for only 10 lindens. I believe I paid a few thousand lindens for mine.

STOP 10Lindens They are even selling t-shirts to get the everything for 10 lindens stopped.

Stop 10 Lindens

Popularity: 2%

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Business and Finance News about Second Life

August 22nd, 2007 | Category: Banking, Business, Investing, Stock Exchanges

Dutch research shows strategic advantage for businesses Recent research of the University of Utrecht on why companies establish in virtual worlds showed that Dutch companies feel they have a strategic advantage on competitors. Also they find themselves innovative and feel it gives them a better insight in the behavior and preferences of tomorrow’s customers.

The L$150,000 lindens that were taken by Jasper Tizzy, of the Atlas Venture Capital (AVC), has been returned, at least according to a comment from Cocky Dagger on this ISE press release.

cocky dagger
The issue with the money has been resolved. Jasper has paid the money that was deposited by the ISE.

Second Life Developer Out sources Accounting Linden Labs, creator of the online virtual world Second Life, has begun outsourcing its finance and accounting work to Consero Global Solutions.

Linden expects to save over $1 million over the next three years from the arrangement. The company’s Second Life online world has attracted more than 8 million registered users in 100 countries.

Virtual speakeasies defy Second Life gambling ban Last month, Linden Lab banned gambling in Second Life, bringing a thriving casino industry to an abrupt end. But while the old casinos have shut down, a vast network of illicit speakeasies have sprung up in their place, providing gamblers with new places to play.

Poker players in Second Life say anyone looking for a game can easily find one.

In Reality, Virtual Marketplace Falls Short The virtual world of Second Life is taking a media beating. What was recently touted as the next great frontier for advertisers and tech-savvy companies is now experiencing a backlash of negative feedback. For every successful company in Second Life, there seems to be countless others abandoning the virtual world in favor of other, more controllable worlds.

Cyber Boom With just the click of a mouse, virtual land barons are making a small fortune in real-world money. David Adams reports.

The new gold rush is on, but it’s no longer to the hills of Ballarat or California that people are flocking. Instead, it’s to the new frontiers of virtual cyberspace worlds where people are heading in their droves, eager to be among the first to snag themselves some land and set up shop.

What Second Life business exodus? Earlier in the summer, Second Life took several hits in the mainstream business press, which just last year was ga-ga over the virtual world and the potential for business activities. Pointing to negative articles in Forbes and Fortune, I concluded that “the honeymoon is over.”

A few readers agreed. One, identifying herself has “Shannon,” proclaimed that the “Second Life bubble has burst,” and described what she said was her own company’s experience.

People Don’t Like Marketing and Advertising Yeah, I know, if you’re here wondering what kind of obvious headline that is, you’re in the choir. I’m just translating.

When John Connell mentions this bit of Wired’s vanilla reinvention of what was predicted, I had to chuckle. People have shouted, they have screamed, and given the opportunity they will avoid marketing and advertising unless they like the product enough to get past the gimmicks.

Popularity: 3%

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Five Rules to Help Your Business in Second Life

August 21st, 2007 | Category: Business, Doing Business in SL

This is a good little article from InformationWeek that sums up what most residents have always said about doing business in Second Life, you have to interact with the community, get involved, you can’t just through up all of your information and what for avatars to wonder into it. You have to create a community and be involved, they give Cisco as an example. When they first created their islands, they built all kinds of static displays where people could grab their content and learn about their products and offerings, and, of course, no one was interested in that. Now, they have rebuilt and made it meeting rooms and coffee shops where they hold weekly tech chats and more, they even hold interviews there now and have gone from one amphitheater to three, because of the number of meetings and such going on there now.

InformationWeek has been doing business in Second Life for seven months. Our sister publication, Dr. Dobb’s Journal, has been doing business in Second Life since October. And we’ve spent a lot of time talking to the business leaders of Second Life.
One thing we’ve learned: When doing business in Second Life, you can’t just lecture people with your marketing message. You have to connect with them. Engage.

Cisco Systems(CSCO) has a big presence in Second Life, including a recent forum on mobility solutions.

“If you want to avoid people, get on the World Wide Web. That’s solitary,” said Christian Renaud, chief architect of networked virtual environments for Cisco, who heads up that company’s virtual worlds strategy. “If you want to interact with people, go into Second Life.” Source: Five Rules For Bringing Your Real-Life Business Into Second Life

Build a community, get involved with it, and they will come.

Popularity: 2%

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Doing Business And Using Voice

August 20th, 2007 | Category: Business, Discussion, Second Life Voice

What: Upcoming Second Life Discussions: Doing Business And Using Voice.

When: 8 am Second Life Time (PDT) Tuesday, Aug. 21

Where: Amphitheater at Dr. Dobb’s Island

Monello will discuss some best practice for doing real-life business and marketing in Second Life.

Look for that 8 am Second Life Time (PDT) Tuesday, Aug. 21, at the Amphitheater at Dr. Dobb’s Island.. This is sort of a follow-up to the last session, where had the creators of another RL-to-SL business, Infinite Vision Media, which created the Weather Channel’s area.

Then, a week later, we’ll hear from Jeska Dzwigalski, director of community for Linden Lab, creators and operators of Second Life. Jeska, who’s called Jeska Linden in SL, will give us an update on the new voice capabilities.

That session will be 8 am SLT/PDT, also at the amphitheater.

And we plan to hold both sessions using the voice client, with the usual plan: If voice starts acting wonky, we’ll just switch to text chat and carry on. Source: Upcoming Second Life Discussions: Doing Business And Using Voice

Second Life URL.

Popularity: 2%

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Doing Business in Second Life

August 07th, 2007 | Category: Business, Doing Business in SL, IBM

This looks really interesting, Meet Me in My Avatar’s Office: Doing Business In Second Life on Friday August 10 @ 5 pm sl. The speaker is Doug Mandelbrot, executive research consultant at IBM’s Academy of Technology.

Are you interested in where the future of virtual business is headed? Are you familiar with Second Life? If so, then go to Info Island I at the Open Air Auditorium for “Meet Me in My Avatar’s Office: Doing Business In Second Life” on Friday August 10 @ 5 pm sl. The speaker is Doug Mandelbrot (Doug McDavid in real life) and the executive consultant with IBM’s Global Business Services and the Almaden Research Lab. Doug is a firm believer that the 3D Internet, as exemplified by Second Life, is the future environment for all forms of remote collaboration within and among teams of people. He will discuss a convergence of historical economic and technological trends that make a move into the virtual world simply inevitable. He will introduce the audience to the range of virtual world activities that IBM is currently involved in, including their relationship with the New Media Consortium. Source: Doing Business in Second Life

News.com has more:

IBM certainly has a growing stake in the future of those online spaces. Evidence of the software giant’s commitment to R&D for virtual worlds came this week when it announced a new social-networking tool for the enterprise. Called Lotus Connections and expected out later this year, it aims to help people find colleagues of similar interests, among other things, in virtual worlds.

Still, audience members at Monday’s event expressed doubts that the corporate world, or the general public for that matter, was ready for a virtual space in which co-workers’ avatars, or digital self-representations, could be naked versions of themselves.

“The only thing that matters is what consumers are ready for,” one audience member said. Source: Meet me in my avatar’s office

I’ll post the Second Life URL as soon as I find it, stupid search.

Popularity: 2%

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