What: Scott Adams had an avatar created in Second Life just users could abuse him in the virtual world, much like they do on his blog, here, or so he says.

When: Tonight, October 30, 2007 at 9pm Eastern time.

Where: Kula Second Life

Description: From his blog, I took digital photos of my head from all angles and had it turned into a 3-D character, called an avatar. I’ll be on stage answering questions in a public forum in Second Life tomorrow night. Each person will have a chance to come on stage and literally kick my avatar in the nuts. Or punch me, or slap me, or any combination. Just push a button to select your method of assault. My avatar is programmed to react to the blows but won’t fight back.

You can also get a free digital poster of Dilbert and Dogbert, suitable for displaying on your digital wall in Second Life.

This idea was born of the old marketing truism, “Your customers tell you what business you are in.” In my case, this blog has evolved to a forum where I say unpopular things and my readers abuse me in the comments. I’m just extending that to the virtual world where you can take out your frustration at my stubborn refusal to recognize the truth and beauty of your opinions, by kicking me in the ‘nads. This is what you call being customer focused. I think Nordstrom could learn a thing or two from my example.

Second Life URL.

Popularity: 14%

Grand Opening Giveaway from Island Style Living

When: Aug 12, 2007 9:00 PM (Sunday) to Aug 13, 2007 12:00 AM (Monday)

Where: Caribbana Boulevard Second Life

Tags: Caribbana Boulevard Commercial Elenor Lapointe Second Life

Description: Free Tropical Flame Torches for everyone this weekend at “Island Style Living” to celebrate its official Grand Opening! Take As many as you like. (simply buy for 0L). While there, check out our other crazy deals on Cabannas, Floating Rafts, Umbrellas, Bars, Hottubs, jacuzzi, Patio Sets, Couples intimate Retreats, saunas and even prefab buildings! Everything Reduced for the Grand Opening! Be sure to stock up on your torches though!

Second Life URL.

Popularity: 4%